Where Do Your Best Deals Come From?
Based on Q4 2010, survey of 1,150+ B2B Sales Reps on their view of marketing generated leads.

"The half–hour you spend reading/considering this eBook will be time well spent. You'll begin questioning the 'leads' your reps are pursuing, calculating your own Lead Effectiveness Index, likely consider putting an internal SLA in place between Sales & Marketing, and one more thing—turning your funnel upside down." — Barry Trailer, CSO Insights