So, around the office we’re so thrilled to be awarded with the AA-ISP’s Service Provider of the Year award for the third year in a row that we're borrowing famed basketball coach Pat Riley's word, “three-peat.”

Stand in front of a room of 150 sales reps and ask them, “Raise your hand if you’d rather call your prospect on their direct line vs. going through the switchboard.”  I promise that you will see 150 hands shoot into the air.  But why is it so much better to call a direct line than a switchboard?  Furthermore because most companies keep these magic 10 digits under lock and key, how do I get direct lines?